Improve Your eCommerce Site’s ROI and Financials

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Little-Known Site Search Facts Every Retail Finance Executive Must Know

During this session, exclusively tailored for eCommerce financial executives, you’ll discover how the design of your site search and navigation can significantly impact conversion rates and sales. If visitors can’t find it, they can’t buy it. Make sure your site isn’t missing out on thousands of dollars of lost transactions.

About Rod
Rod has 20 years of experience in finance and related roles. Rod worked for Price Waterhouse in New Zealand and London, working mainly on Insolvency / Corporate Recovery assignments before moving into the commercial sector. Prior to joining SLI in 2006 he was CFO of Christchurch electronics developer and manufacturer Eaton Power Quality Ltd. Rod originally worked for New Zealand-owned Swichtec, which was acquired by British company Invensys and ultimately acquired by the Eaton group. He has an honors degree in accounting and finance from Otago University and is a New Zealand Chartered Accountant.