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Loie Maxwell

Designed Serendipity: Win Over Your Customers with a Little Luck

All-stars like Starbucks and Disney have unlocked the secret of brand loyalty. The emotional connections they build with customers transcends transactional relationships. They are designing serendipity. Find out how to engage customers to create loyalty and brand advocacy. Join SLI and Loie Maxwell, former executive of Target, Starbucks and CVS, for an interview to learn more.

This webinar will show you:

•  Which trends drive changes in customer experience design

•  The playbook elements of designed serendipity
•  How big data can drive great shopping experiences

Date: Thursday, October 12th
Time: 10:00 a.m. PT/1:00 p.m. ET
Speaker: Loie Maxwell, former executive for Starbucks, Target and CVS & Bob Angus, Strategic E-commerce Consultant


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